Advisory

Insight that drives better decisions

Tailored advisory for investors, OEMs, sector specialists and collectors — from strategy and value creation to due diligence, grounded in proprietary data and decades inside the collectible car world.

As a firm focused entirely on the world of collectible cars, we deploy an unrivaled mix of advisory capability and business experience, sector expertise and data-driven insight. We buy, restore, sell and live with Classic and Luxury cars every day, and we are constantly in contact with the most important collectors and market makers in the world — so our guidance is built on the market as it really moves, not how it looks from the outside.

What we do

Four practices, one focus

01

Strategy & Growth

Market entry, growth and operating-model strategy for brands, dealers, OEMs and ecosystem builders across the collectible space.

02

Value Creation

Identifying and unlocking value across the asset lifecycle — acquisition, turnaround, positioning and sale.

03

Due Diligence

Buy- and sell-side diligence on the collectible car sector and adjacent businesses.

04

Data & Valuation

Valuations, market sizing and trend analysis powered by AssetClassic Data, the richest dataset in the sector.

05

Collector Insights & Positioning

Testing perceptions among leading collectors and sector media to help luxury brands, OEMs and major sponsors optimize their positioning and presence in the collectible-car space.

Why AssetClassic

Advisory pedigree, sector depth, proprietary evidence

Business Experience

Top-tier advisory pedigree

Decades of direct and advisory experience across automotive and investment, built through senior roles at the world’s leading strategy consultancies.

Sector Expertise

A leading sector player

Credibility built as one of the sector’s first professional investment players, with a deep network of dealers, collectors, auction houses, craftsmen and event organizers.

Proprietary Data

Evidence, not anecdote

Insight driven by AssetClassic Data — hundreds of millions of datapoints spanning valuations, transactions and assets, applied directly to every engagement.

Selected Work

Advisory pedigree, sector depth, proprietary evidence

We have delivered advisory projects for some of the world’s most renowned car manufacturers and the most relevant players in the collectible car space. Out of respect for our clients’ confidentiality, engagements are presented anonymously.

European Automotive OEM

Global

Classics strategy

Defined strategy and business plan for a leading luxury OEM to leverage heritage and unlock new growth opportunities.

Strategy & Business Plan

Global Auction House

Sell-side due diligence

Market data and insight underpinning the sell-side diligence of a globally leading classic and collectible car auction house.

Due Diligence

FRENCH AUTOMOTIVE OEM

Classics & Prop trading action plan

Identification of gaps in engaging Collectors, action plan definition & creation of an action plan to trade key historic cars

VALUE CREATION

MOTOR VALLEY

ITALY

Classic Car vertical, Motor Valley Fest

Built the Classic Car vertical of Motor Valley Fest with OEMs and museums.

COLLECTOR INSIGHTS

AUTOMOTIVE COACHBUILDER

Vision & growth plan

Developed a vision, growth strategy and initial business plan for a historic European coachbuilder.

STRATEGY & GROWTH

ITALIAN SPORTS CAR OEM

ITALY

Launch-phase digital & ops program

Digital and operational improvement program ahead of a key vehicle launch.

DATA & VALUATION

COLLECTIBLE CAR DEALERSHIP

EU

Horizontal growth strategy

Strategy, business plan and operating model for horizontal growth of an EU dealer's core business.

STRATEGY & GROWTH

EU POWERTRAIN MANUFACTURER

Reconstructions & Classics roadmap

Benchmarking & identification of engine reconstruction opportunities for roadgoing and racing vehicles

STRATEGY & GROWTH

PE FUND

EU

Buy-side diligence across targets

Buy-side due diligence across multiple targets for a fund focused on the collectible car sector.

DUE DILIGENCE

PE FUND / UK SPORTSCAR OEM

Due Diligence

Supported a Due Diligence process by a major global investor to assess its options with a historic UK OEM

DUE DILIGENCE

AUTOMOTIVE LUBRICANTS PLAYER

GLOBAL

Classic car market positioning

Assessed market strategy and built a gap analysis with recommendations to evolve positioning.

STRATEGY & GROWTH

REAL ESTATE DEVELOPER

GCC

Driving resort mixed-use development

Strategy, business plan and development brief for a GCC driving resort.

DUE DILIGENCE

ITALIAN SPORTS CAR OEM

New vehicle market testing

Identification of target features and experiences for the development and launch of a new high-end sportscar

COLLECTOR INSIGHTS

GLOBAL TYRE MANUFACTURER

Product range expansion

Identifying opportunities to expand the Classics & specialty product range

DATA & VALUATION

FINANCIAL INSTITUTION

Classic car financing training

Developed and deployed a training program on financing in the classic and collectible car sector.

DATA & VALUATION

AUTOMOTIVE EXPERIENCES PLAYER

GCC

Collectible car ecosystem strategy

Strategy, business case and operating model for a GCC collectible car ecosystem.

STRATEGY & GROWTH